H&M Launches Line of Athletic-Wear from ‘More Sustainable Fabrics’

Fashion retailer H&M has partnered with Sydney-based brand P.E. Nation for a line of athletic-wear made with more sustainable materials, the company announced. The line will feature P.E. Nation items reimagined in “more sustainable fabrics,” according to H&M. These include organic cotton and recycled polyester. The line includes activewear, T-shirts, swimwear and undergarments.  H&M recently…

Rethinking Waste Management Systems at Large-Scale Sporting Events

With this year’s Super Bowl just behind us and the 2020 Summer Olympics only months away, the amount of waste generated by large-scale sporting events should be top of mind for governments, corporations, athletic teams and sporting arenas. Each year, the Super Bowl generates around 40 tons of waste, and attendees at sporting events across the…

Nike Designed 2020 Olympic Apparel and Footwear for Minimal Waste

Nike presented new athletic apparel and footwear this week for the 2020 Summer Olympics in Tokyo. The collections for competition and medal ceremonies feature sustainable materials and were designed for minimal waste, the company said. A medal ceremony collection for Team USA reimagines the company’s Windrunner jacket using 100% recycled polyester. Nike said that the Japanese kimono-inspired…

How to shape your sustainability story

I’ve been working in sustainability marketing — helping companies communicate about what they’re doing on sustainability in order to drive brand preference and sales — for 15 years. I used to spend a lot of time trying to convince executives of the power of sustainability as a lever: to attract and retain employees, to drive…

Tofaş, 6’ncı Sürdürülebilirlik Raporu’nu yayınladı

Sürdürülebilirlik hedefleri doğrultusunda faaliyetlerini sürdüren Tofaş bu dönemde, enerji verimliliği ve yönetimi alanındaki performansını yükseltirken iş sağlığı ve güvenliği konusunda küresel ölçekte örnek bir fabrika olmayı sürdürdü. Raporun yayınlanmasıyla ilgili açıklamada bulunan Tofaş CEO’su Cengiz Eroldu, “Ekonomik büyümemizi kurumsal sürdürülebilirlik performansımız ile destekleyerek tüm faaliyet alanlarımızda daha güçlü bir konuma erişmek üzere çalışıyoruz. Çalışanlarının gelişimine…

10 Minutes with Josh Prigge, host of ‘Sustainable Nation’

This column is about the “how” of sustainable business, featuring one significant change and how a leader (and team) made it happen. Josh Prigge is founder and CEO of sustainability consulting firm Sustridge and host of the Sustainable Nation podcast. He just completed his 50th episode. The podcast started earlier this year and features sustainability leaders across…

Urban Brand Utility: Impact Branding for the Urbanising Century

The brand communications crisis is not an urban legend, albeit just as scary Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a…

16 apps helping companies and consumers prevent food waste

One-third of the world’s food ends up in landfills, while almost a billion people around the globe are hungry. If food waste were a country, it would be the third leading producer of carbon emissions after the United States and China. Fortunately, organizations and individuals around the world have developed and promoted numerous apps to alleviate…

How Young People Are Changing the Fashion Industry

New York Fashion Week is here and there is a growing fashion movement that has the potential to fundamentally change the industry: sustainable fashion. If designers want to endear themselves to Gen Z, they’ll take note of this important shift. The last ten years have seen a dramatic rise in the educated consumer, one who…