Major Fashion Brands Adopt Circular Economy Jeans Redesign

A group of major fashion brands and manufacturers agreed to change the way they produce jeans by adopting new guidelines from the Ellen MacArthur Foundation’s Make Fashion Circular initiative. These new Jeans Redesign Guidelines are based on circular economy principles. Confirmed participants in the effort to date include denim brands Gap, C&A, H&M Group, Lee,…

Trending: Ratcheting Up to Sustainable Activewear, Inside and Out

Allied Feather & Down — creators of industry-leading responsible down sourcing is announcing the relaunch of its proprietary TrackMyDown.com website, an educational transparency tool designed to provide consumers and brands with all of the information they may need about the down lining their jacket or sleeping bag. After helping to create the now globally recognized Responsible Down Standard (RDS) within…

Levi Strauss & Co. Signs $2.3M Deal to Cut Water Use and Emissions

Levi Strauss & Co. recently signed a $2.3 million cooperation agreement with the International Finance Corporation (IFC), a member of the World Bank Group. This deal is expected to help the denim maker meet its goals for reducing greenhouse gas emissions and water use in its supply chain. By 2025, LS&Co. committed to achieving a 90% reduction…

The Fashion Industry’s Massive Transformation

The fashion industry faces significant challenges when it comes to environmental responsibility. It loses about $500 billion of value every year due to lack of recycling and clothes being thrown into landfill, and it accounts for as much as 10% of global carbon emissions, according to the UN Alliance for Sustainable Fashion. Meanwhile, the average consumer buys 60%…

VF Corporation Signs UN Climate Change’s Fashion Industry Charter

VF Corporation became the latest apparel company to sign the Fashion Industry Charter for Climate Action this week. The UN charter aligned with the Paris Agreement launched in December and now has more than 40 signatories. The global apparel, footwear, and accessories company has nearly 70,000 associates and reports $12.4 billion in revenue. The North…

Levi Strauss & Co. Introduces Denim Recycling for Consumers

Levi Strauss & Co. launched a new North American denim recycling initiative today in partnership with Cotton Incorporated’s Blue Jeans Go Green program. Consumers can bring dry, clean denim clothing from any brand, in any condition, to dedicated bins at Levi’s stores in the United States and Canada. These denim jeans, tops, and jackets will…

Wrangler Sources 100% Local Traceable Cotton for New Denim Collection

Wrangler introduced a new denim collection today made with sustainably grown, traceable cotton from five US states. The Rooted Collection helps move the brand toward its goal of reaching 100% sustainable cotton by 2025. Each piece in the limited collection of five state-specific jeans was grown, milled, cut, and sewn in the United States, Wrangler…

H&M Reports 57% of All Materials Used in Production are Sustainable

H&M Group recently announced that 57% of all materials it uses to make its products are created using recycled or other sustainably sourced fibers. The company’s recently-released sustainability report covers the progress towards only using recycled and other sustainably sourced materials. In 2018, this was the case for 57% of all materials, which is an increase from…