How to shape your sustainability story

I’ve been working in sustainability marketing — helping companies communicate about what they’re doing on sustainability in order to drive brand preference and sales — for 15 years. I used to spend a lot of time trying to convince executives of the power of sustainability as a lever: to attract and retain employees, to drive…

6 circular economy trends that will shape 2020

Circular economy approaches advanced in 2019, particularly for plastics and packaging. The explosion of media interest in the ocean plastics crisis has driven both consumers and regulators to seek action. Companies are responding with new strategies to reduce waste. “There’s a stronger sense of urgency in the consumer products and retail space to move more…

The Plastics Industry Is Changing — Because It Has to

The plastics industry has become acutely self-aware. Directive targets must be met; new processes researched, developed and launched; and consumer education delivered. And looming over all of this is the spectre of sustainability, and the demonisation of plastics. That’s the general consensus among some of Europe’s leading plastic industry commentators — the very people working to…

Reporting drives corporate change to achieve SDGs

Can private sector participation in the SDGs unlock more sustainable business practices? ​An ambitious project has been launched to explore how the private sector can actively contribute to the Sustainable Development Goals (SDGs) – and what the role of reporting and partnerships is to support this process. GRI, the sustainability reporting standard setter, has joined…

Dow’s director of sustainability Julie Zaniewski on designing materials for recyclability

Videoyu İzlemek için: https://youtu.be/LtrQeqN4hDQ Dow’s director of sustainability Julie Zaniewski comes from a consumer packaged goods space. Her focus on design, packaging and consumer engagement is being brought upstream into the chemical giant. “Flexibles” can be challenging, but being able to break down siloes is critical to sustainability success and innovation. Source: https://www.greenbiz.com/video/dows-director-sustainability-julie-zaniewski-designing-materials-recyclability

The Fashion Industry’s Massive Transformation

The fashion industry faces significant challenges when it comes to environmental responsibility. It loses about $500 billion of value every year due to lack of recycling and clothes being thrown into landfill, and it accounts for as much as 10% of global carbon emissions, according to the UN Alliance for Sustainable Fashion. Meanwhile, the average consumer buys 60%…

CSOs weigh in: How political polarization is affecting corporate sustainability

Anyone with a passing interest in the news can see that political polarization defines U.S. politics. Recently, I have been wondering how that polarization affects the sustainability function, which focuses on some hot-button issues such as climate change, gender equality, wage disparities and even immigration. For the second article in my series offering insights from…