Trend: Circularity becomes measurable

Having moved from fringe, mostly academic conversations into the boardrooms of Fortune 500 companies and the halls of parliament around the world, the idea of a circular economy is growing up fast. In its infancy, circularity’s primary pain point was awareness and conceptual understanding — or a lack thereof. Now, in the impressionable days of…

Starbucks Begins Market Tests on Recyclable and Compostable Cups

This month, Starbucks begins its first market tests of a recyclable and compostable hot cups as part of the NextGen Cup Challenge, which seeks to address single-use packaging waste by developing an industry-wide recyclable and compostable to-go cup solution. This is a step forward in the company’s journey to better manage its waste by ensuring more reuse and recycling….

L’Oreal to Obtain Years of 100% Recycled PET Resin for Packaging

L’Oreal is taking a big step toward creating a circular economy with an agreement to purchase PET resin made of 100% recycled materials for its packaging needs for the next several years. The French personal care company has signed a multi-year agreement with Loop Industries for the resin. Loop says that its low-energy technology depolymerizes…

Global Recycled PET Market Set to Nearly Double by 2029

The global market for recycled polyethylene terephthalate (PET) is expected to almost double between 2019 and 2029, reaching $4.7 billion, according to a new report. Future Market Insights looked at historical demand for this particular form of recycled plastic from 2014–2018, and used that analysis to forecast statistics for 2019–2029. The increase is likely to…

H&M Launches Line of Athletic-Wear from ‘More Sustainable Fabrics’

Fashion retailer H&M has partnered with Sydney-based brand P.E. Nation for a line of athletic-wear made with more sustainable materials, the company announced. The line will feature P.E. Nation items reimagined in “more sustainable fabrics,” according to H&M. These include organic cotton and recycled polyester. The line includes activewear, T-shirts, swimwear and undergarments.  H&M recently…

Think Tank Receives Grant to Investigate Fashion’s Environmentally Linked Financial Risks

Non-profit think tank Planet Tracker has received a grant from Laudes Foundation to investigate the fashion industry’s environmentally linked financial risks. Currently, the listed equities portion of the fashion industry generates over $1.2 trillion in revenues. Yet investors in this industry are not incorporating the true cost of their investments. Specifically, while multiple studies have highlighted the deep,…

Rethinking Waste Management Systems at Large-Scale Sporting Events

With this year’s Super Bowl just behind us and the 2020 Summer Olympics only months away, the amount of waste generated by large-scale sporting events should be top of mind for governments, corporations, athletic teams and sporting arenas. Each year, the Super Bowl generates around 40 tons of waste, and attendees at sporting events across the…

Not pulp fiction: Absolut, Coca-Cola and the paper bottle project

The quest to design more sustainable bottles has led a quartet of companies — Danish beer maker Carlsberg, spirits company Absolut (part of France’s Pernod Ricard), French personal care company L’Oreal and a European group of beverage firm Coca-Cola — to consider a seemingly unlikely material for containing liquids: paper. Product development teams at all…