In early 2017, when Bill McDonough decided to launch his global initiative, “Fashion for Good,” he wanted to introduce more “good” into the fashion world: “good materials, good water, good energy, good economy and good lives.”
Through Fashion for Good, he has created “platform for innovation” through accelerator and scaling programs, which bring together brands, manufacturers, retailers and innovators to address issues of unsustainability in supply chains. By open-sourcing technologies down to the molecule and across-industry, Fashion for Good hopes to “close the loop” and “move this industry towards circularity.”
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