Technology has been quickly evolving into many markets such as clothing, food, health, home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology has become “top of mind for hotels,” as they seek to compete by providing amenities and new services for luxury vacationers and business travelers. Many hotels are adopting technology that enables more engaging, customized and immersive guest experience; these systems have become a Trojan Horse for the hotel industry to embrace higher-tech sustainability practices.
Conservation is being increasingly embraced in hospitality, and it’s proving to be important to guests; a survey by Bouteco shows that “the youngest and oldest among us care most about sustainability when choosing a hotel.”
At the lowest level, eco-friendly practices in hotels show up as placards in the rooms asking guests to shower quickly and reuse their towels. But for years, few other resource-saving practices were visible to guests and often only implemented by hotels doing so for economic or brand mission reasons. New technology is constantly enabling hotels to further reduce and manage their consumption while also engaging guests to be active participants. Previously, hotels would have to choose between sustainability or guest amenity initiatives with regards to technology, because the systems had separate function, cost, implementation and ROI. (…)
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