Apparel collections that are less harmful to the environment are on the horizon from G-Star RAW and H&M. Meanwhile, a small Boston-based footwear company is making it easier for customers to connect with their craftsmen, and the non-profit Global Fashion Agenda (GFA) recommended sustainability priorities for senior managers in the fashion world in its first ‘CEO Agenda’ report.
Following its release of the first-ever Cradle to Cradle (C2C) Gold level certified denim in February, G-Star RAW has announced it is partnering with Jaden Smith on a sustainable denim collection for fall 2018. The details are being kept under wraps, but the collaboration seems well-suited to the budding fashion icon and environmentalist. At 19, Smith has already dabbled in modelling and acting, and has been involved with eco-friendly bottled water company JUST Water alongside his parents Will Smith and Jada Pinkett Smith.
“I was first brought into G-Star by Pharrell [Williams], someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game,” Smith said. “It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G- Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.” (…)
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