H&M Teams Up with Aquafil to Bring Sustainable Fashion to the Masses

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Aquafil and H&M have joined forces to make sustainable fashion mainstream through the H&M Conscious Exclusive collection. The partnership marks the first time that the Conscious Exclusive collection features pieces made from ECONYL® yarn, Aquafil’s regenerated nylon made from waste diverted from landfills and oceans. The collection’s release is the beginning of a long-awaited collaboration between two key industry players with a shared vision for a more sustainable future.

Launched annually, H&M’s Conscious Exclusive collection is comprised of high-end environmentally friendly pieces. The collection aims to move H&M’s fashion and sustainability development towards a more sustainable fashion future. This year’s collection will be available worldwide in stores and online on April 19, 2018 and features two laces dresses made from ECONYL.

“We’re proud to feature ECONYL in this year’s Conscious Exclusive collection. At H&M, we’re constantly on the lookout for innovative materials and processes that can make our products more sustainable. The Conscious Exclusive collection has always been an important testing ground for us as it allows us to try out the latest sustainable fabrics on a smaller scale. On numerous occasions, we have incorporated them into our regular collections,” said Cecilia Brännsten, Acting Environmental Sustainability Manager at H&M.

Aquafil, a global producer of nylon yarn, launched the ECONYL Regeneration System in 2011 to produce nylon made from 100 percent regenerated waste. The nylon yarn, which can be regenerated an infinite number of times without any loss in quality, has been embraced by a large and growing number of sportswear, fashion, luxury and carpet brands, including Outerknown, Stella McCartney and adidas. The partnership marks a firm commitment by both brands to create a more sustainable world, while keeping fashion accessible for the average consumer.

Bkz: http://www.sustainablebrands.com/news_and_views/chemistry_materials_packaging/sustainable_brands/hm_teams_aquafil_bring_sustainable_f

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